Who po gy makabp 1 110R6pp 16, 2011 2 pagos Polaroid never had a business plan according to its growing path. They had the technical knowledge, they had the money to invest, and they made unique products. So what happened? Business culture polaroid did not start with a CEO with business or management knowledge. And he only focuses on the product, not in the company structure or in a 10-year plan or many other resources for the company to grow in a proper order. Their first 30 years went like this. So after 30 years, is it possible to a company to ransform and start having an entrepreneurial culture?
People from inside the company obviously did not have the background to do that. They all watched Dr. Land and learned from him. So after 30 years of non-entre reneurial leadership, the only thing that they would have ora the company, one th 00 _ a CEO from inside th omoa consultants. They did Product launching his h a CEO outslde ues, or to promote oper board of Another critical issue is that Polaroid always wanted to sell products with their own technology. They did not see where the Swlpe to vlew next page ndustry was going.
In the first 30, 40 years, that was okey. But when cameras evolved, they always launched their own product, they did not use or copy other competitors products. So if everyone is going somewhere, why would you always try to differentiated? There are other ways to differentiated from the rest ofthe competitors, but if you are always launching new products, new technology, when the market just accepted a new one, you are going to lose money. On the other hand, they launched products that were very different from each other.
And they were all in the same ompany, having different markets and different strategies. They should had divided them so that one part of the company focus on B2C products and the other one in B2B products. Opinion Polaroid is a sad story. It was a $2. 3 billon technology company, and just for no adapting to the context it went bankruptcy. The business culture, the lack of entrepreneurial leadership, and the lack of vision also helped the context to sink the company. They had the technology, they had the money, they had the equipment, they just did not know how to get through time.
